Last updated: January 13, 2026
My Shop operates this shop and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a personalized shopping experience (the “Services”). My Shop is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, or disclose personal data when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms and Conditions and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal data.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and agree to the collection, use, and disclosure of your data as described herein.
What personal data do we collect or process?
When we use the term “personal data,” we refer to information that identifies you or another person or can be directly associated with you. Personal data does not include information that has been collected anonymously or anonymized in such a way that it cannot be used to identify you. Depending on how you interact with the Services, where you live, and what is permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences drawn from such data:
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Contact information, including name, postal address, billing address, shipping address, telephone number, and email address.
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Financial information, including credit or debit card numbers, financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation, and other payment details.
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Account information, including username, password, security questions, configurations, and settings.
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Transaction information, including items you view, add to your cart, add to a wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
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Communications with us, including information you provide when communicating with us, such as when you contact customer support.
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Device information, including information about your device, browser, or network connection, IP address, and other unique identifiers.
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Usage information, including information about your interaction with the Services, such as how and when you access or browse the Services.
Sources of personal data
We may collect personal data from the following sources:
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Directly from you: for example, when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal data.
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Automatically through the Services: for example, from your device, when you use our products or Services or visit our website, including through cookies and similar technologies.
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From our service providers: for example, when we engage service providers to enable certain technologies and when they collect or process personal data on our behalf.
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From our partners and other third parties.
How do we use your personal data?
Depending on how you interact with us or which Services you use, we may use personal data for the following purposes:
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Providing, customizing, and improving the Services. This includes fulfilling our contract with you, processing payments, fulfilling orders, storing your preferences and items of interest, sending account-related notifications, creating, maintaining, and managing your account, organizing shipping, facilitating returns and exchanges, enabling reviews, and creating a personalized shopping experience, such as recommending products based on your purchases. This may also include using your personal data to improve and optimize the Services.
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Marketing and advertising. We may use your personal data for marketing and promotional purposes, such as sending marketing communications via email, SMS, or post, and showing you online advertising for products or services on the Services or other websites, including based on items you previously purchased or added to your cart and other activities related to the Services.
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Security and fraud prevention. We use personal data to authenticate accounts, provide a secure payment and shopping experience, detect, investigate, or take action regarding potentially fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services. If you register an account, you are responsible for safeguarding your login credentials, and we strongly recommend that you do not share them with others.
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Communication with you. We use personal data to provide customer support, respond to inquiries in a timely manner, and maintain our business relationship with you.
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Legal reasons. We use personal data to comply with applicable laws, respond to lawful requests (including from law enforcement or regulatory authorities), investigate or participate in civil investigations or legal proceedings, and enforce or investigate potential violations of our terms or policies.
How do we share personal data?
Under certain circumstances, we may disclose your personal data to third parties for legitimate purposes consistent with this Privacy Policy, including:
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Service providers and other third parties acting on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping (including Shopify).
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Business and marketing partners who provide marketing services or show you advertising. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across different merchants and websites. These partners use your data in accordance with their own privacy policies. Depending on your location, you may have the right to instruct us not to share information about you for targeted advertising.
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With your consent or at your direction, such as when you request us to share information with third parties to deliver products, or when you use social media widgets or login integrations.
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With our affiliates or within our corporate group.
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In connection with business transactions, such as mergers or insolvency; to comply with legal obligations; to enforce terms or policies; or to protect and defend the Services, our rights, and the rights of our users or others.
Relationship with Shopify
The Services are hosted by Shopify. Shopify collects and processes personal data related to your access to and use of the Services to provide and improve the Services. Data you submit to the Services is shared with Shopify and third parties that may be located in countries other than your country of residence. To operate, grow, and improve our business, we also use certain advanced Shopify features that incorporate data from your interactions with our shop, other merchants, and Shopify. In such cases, Shopify is responsible for processing your personal data, including responding to your rights requests. More information about how Shopify uses personal data and your rights can be found in the Shopify Consumer Privacy Policy. Depending on your location, you may exercise certain rights via the Shopify Privacy Portal.
Third-party websites and links
The Services may include links to websites or platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies. We are not responsible for the privacy or security practices of such sites, nor for the accuracy or reliability of their content. Information you share in public or semi-public spaces, including third-party social networks, may be viewed by others without restriction. The inclusion of such links does not imply endorsement unless expressly stated.
Children’s data
The Services are not intended for use by children, and we do not knowingly collect personal data from children who are under the age of majority in your country. If you are a parent or guardian and believe your child has provided us with personal data, you may contact us to request deletion. As of the effective date of this Privacy Policy, we are not aware that we “share” or “sell” personal data of individuals under 16 years of age as defined by applicable law.
Security and retention of your data
No security measures are perfect, and we cannot guarantee absolute security. Information transmitted to us may be at risk during transmission, and we recommend not using unsecured channels to send sensitive information.
We retain personal data for as long as necessary depending on factors such as account management, service provision, legal obligations, dispute resolution, and enforcement of agreements and policies.
Your rights and choices
Depending on your location, you may have some or all of the following rights regarding your personal data, subject to limitations under applicable law:
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Right of access to the personal data we hold about you.
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Right to deletion of your personal data.
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Right to correction of inaccurate personal data.
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Right to data portability, including receiving a copy of your data or requesting transfer to a third party.
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Managing communication preferences, including opting out of marketing emails (transactional emails may still be sent).
If you reside in the UK or the European Economic Area, you may also have:
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Right to object to or restrict processing for certain purposes.
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Right to withdraw consent where processing is based on consent, without affecting prior lawful processing.
You may exercise these rights via the Services where indicated or by contacting us using the details below. Exercising these rights will not result in discrimination. We may need to verify your identity before processing requests. You may appoint an authorized agent to act on your behalf, subject to verification.
Complaints
If you have concerns about how we process your personal data, please contact us. Depending on your location, you may also have the right to lodge a complaint with a data protection authority.
International transfers
We may transfer, store, and process your personal data outside your country of residence. When transferring data outside the EEA or the UK, we rely on recognized transfer mechanisms such as Standard Contractual Clauses, unless the destination country provides an adequate level of protection.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time for operational, legal, or regulatory reasons. We will post the revised policy on this website and update the “Last updated” date as required.
Contact
If you have questions about our privacy practices or this Privacy Policy, or wish to exercise your rights, please contact us by email at pascal.ettwein@gmail.com, or by post at Marienburger Strasse 13, 72116 Mössingen, Germany. For the purposes of applicable data protection laws, we are the data controller of your personal data.